Saturday, July 30, 2011

Big Fat Stupid Food

Exhibit A
     Really, need we say more? Did the world really need Jumbo-Mallows? Consider: one old-fashioned marshmallow=25 calories. One cynically redesigned monumental jumbo-mallow=90 calories.
     Consider also: a recent study showed that people tend to eat by number-of-pieces, rather than by size-of-pieces. Thus, when one group of study subjects was given whole candies to eat, and another group was given pieces of candy that had been broken in half, both groups consumed the same number of pieces. The half-candy group therefore took in half the number of calories.
     Translate that to marshmallows. There's no doubt: people will rack up more calories when they eat super-sized marshmallows. Their eyes, their brains, will tell them "Hell, I've only had one marshmallow!" One hellacious marshmallow.
     Beyond the simple math, and the not-so-simple obesity epidemic, there is the aesthetic issue. Marshmallows were perfect as is, an American object amply endowed with quintessence. Ideally proportioned to pop into one's mouth, serendipitously shaped and sized for roasting and then for squishing between (also quintessential) graham crackers and Hershey's squares for the creation of quintessential s'mores. Why mess with it? Those crafty people at Kraft could tell you: just follow the money.
Exhibit B: Hey, Big Boy!

Sunday, July 24, 2011

The Truth About "Bad" Foods (Finally)

Yes, Virginia, French fries are fattening
I know I wrote once—okay, I wrote many times—that there are no “bad” and “good” foods, and that labeling them that way can be unhealthy. A magical thing happens when you say something is bad: suddenly, you want it more. Call it our naturally greedy human nature.

Thus, my dietary philosophy was for years aggressively laissez-faire. Rather than swearing off certain forbidden foods forever—and then feasting on them in moments of weakness—I believed in leaving things alone, and letting them achieve a natural balance. I saw it in action in my kids, with the result that they often left “goodies” unfinished for the simple reason that they were full. They knew the delicious (and not-forbidden) food would be available to them again tomorrow, if they so desired, so why get uncomfortably stuffed? Have you ever seen a dieter who has momentarily fallen off the wagon not scarf an ice-cream sundae down to the last rainbow sprinkle? She’s thinking of tomorrow, when she will vow to never ever again touch Ben & Jerry’s Chunky Monkey. 

But you may notice I use the past tense here. While I still think there's truth and logic to what is called the Blown-Diet Syndrome, I can’t deny this additional truth any longer: there ARE bad foods! And they’re killing us! A huge study from Harvard’s School of Public Health last month spelled it out yet again, in greater detail. Weight gain over the years (and the average is 17 pounds over 20 years) was highly associated with a handful of foods. Leading the charge were French fries, potato chips—in fact, potatoes in any form—and sweetened drinks.

Monday, July 11, 2011

Thin and Rich: It Means More Than You Think!

Pennies from the God of Small Things
Ok, now it’s personal. It’s one thing to spend one’s adolescence and young-adulthood (and middle-adulthood? possibly) feeling inadequate because one isn’t thin enough. At least—best-case scenario—one wises up, realizes there’s more to life than a dress size, makes peace with one’s thighs, and goes on to embrace the important things. By which I mean those little things like work, family, and friends, the elements that together constitute what is known as Real Life.

Now comes news that the most material of these three—work—the endeavor that makes the comforts of friends and family possible, is in thrall to (surprise!) thinness. A rather horrifying study has shown that the skinnier women are, the more money they earn.

Here is the price that is placed on emaciation: women who are 25 pounds below average weight take home an additional $15,572 per year. That will buy you more than a few Skimpy Treats. The researchers estimated that over the course of a 25-year career, an average-weight woman will earn $389,300 less than a woman who is 25 pounds lighter.

Granted, the basic idea here isn’t that much of a shock, I suppose. Women are rewarded for being thin. But here’s the part that’s particularly hard to get one’s head around: The exact opposite is true for men. Not only do thinner men earn less than heftier guys, but men who are 25 pounds heavier than average earn more than normal-weight men--$8,437 more per year.

Yes, I hear you howling, braying at the indifferent universe. Women already earn less than men overall; not to raise your blood pressure too precipitously, but since the Equal Pay Act was passed in 1963 the wage gap between men and women has been steadily closing at an astonishing (to a snail, anyway) rate of half-a-penny a year. In 2009 women still were earning only 77% of what men earn. Now we have this other, infuriating ingredient. It’s not enough to work our asses off—our asses also have to be considerably smaller than other women’s asses, and way smaller than those of men, who are being rewarded in cold hard cash for eating dessert.

The researchers hypothesize that the pay difference may be due to the fact that people who conform to others’ ideas of the ideal body (i.e., women should be thin, men should be solid) actually perform better on the job. And why would that be? Because, they write, “employees are more able to influence others and get things accomplished when they conform to the media’s ideal body form.”

That seems like a huge leap to take. I’ll be a better magazine editor and get promoted, with a spiraling salary to match, if my super-thin body makes me more able to “influence others” and “get the job done”? While I’m sitting at my desk editing an article (and craving but not eating a candy bar)? Please. I would ask those particular researchers not to insult our collective intelligence.

I have a sneaking suspicion that this disheartening monetary development is simply another expression of a very old paradigm: that the world is much more comfortable when women are small—in every sense of the word—and men are large. That configuration conveys to us, at a very basic level, that all is right in the cosmos. When we redesign that pattern, when women become larger, take up more space, consume more of the good stuff, it throws a lot of people off. How do you control that out-of-control feeling? By convincing women that what they should really covet isn’t necessarily a big corner office but a tiny body—if possible, a Size Zero body. Can’t get much smaller than a zero. If she buys in to the shrinkage, heck, we’ll give her a raise! She’s working hard to be thin!

The dynamics of the whole small/large, diminishing/expanding question are, pardon the expression, huge, and worthy of much more exploration. Check in for further updates here. But meanwhile, what I do know is this: I don’t want my livelihood—and my kids’ college education—to depend on the size of my tush.

Monday, July 4, 2011

Greetings from Shapeland!


Summer news flash: I'm thrilled to announce that as of last week, The Food Bitch is on the job as Deputy Editor at Shape magazine. This puts me at the epicenter of All Things Shapely, a kind of Eye of the Storm deal: I’ll be bringing Food Bitch readers the latest thinking from inside the beltway (so to speak)--diet and nutrition studies and scoops, exercise breakthroughs, healthy-living wisdom. 

I’ll also still be obsessing about the usual suspects: my thighs, our weird and wacky cultural expectations, the perfidy of the Big Food Business Industrial Complex and how it’s helping us get fatter. Hope to hear from my esteemed readers, whether it’s good, bad, or indifferent!