Friday, August 19, 2011

One Dumb Cookie

This is getting crazy: first marshmallows, now Oreos. Can't they leave perfection alone? Feast your eyes on the brand-new Neapolitan Triple Double Oreo (Nabisco needs some grammatical help in the naming department, clearly). Ersatz chocolate and strawberry "creme" sandwiched between three vanilla Oreo wafers (vanilla Oreos??), stamped with one of the most recognizable patterns in American food history. I call it a totally unnecessary knock-off of one of the finest old brands in the country. Oreos were introduced in 1912, and are widely reported to be the best-selling cookie in the U.S.—for good reason. All they require, really, is milk.

But where you and I might see crispy-creamy quintessence, Nabisco sees untapped potential. And like every other recent do-over of a food classic, the new triple-decker Oreo comes in heavy: 110 calories per cookie, more than twice the heft of the original. So, just as with the similarly superfluous super-sizing of the marshmallow this summer, you can eat the same number of treats—and take in two or three times the calories. If anyone ever asks why more than two-thirds of Americans are overweight or obese, I think you have your answer.

4 comments:

  1. Better yet, don't eat any Oreo's at all: the ingredient list reads like a crime scene--even after the trans fats have been removed--and one easily can make a much healthier cookie, at home, in the amount of time it would take to run to the grocery store and buy these nasty things, in the first place. (Yep: Oreo Hater here. ;-)

    ReplyDelete
  2. 110 calories a cookie? Yikes. I have to admit though, I don't really have a problem with these--I mean nobody who buys these thinks they are buying anything but junk, right? At least it isn't a children's breakfast cereal filled with artificial colors and sugars calling itself 'healthy' because it contains a trace amount of whole grains!

    ReplyDelete
  3. Oreos KILL me. I have one and I'm in a sugar coma. Just LOOKING at this makes me twitch!

    ReplyDelete
  4. French food dictionary offer unusual and useful books for foodies and winos and publish sumptuous limited-editions that take inspiration from the character, honesty and artistry of the artisanal foods and wines we love.

    ReplyDelete